Berkshire Hathaway HomeServices Launches New Branding
Berkshire Hathaway HomeServices, a leading real estate brokerage franchise network with a global presence, has revealed a fresh and striking new appearance coinciding with their 10-year anniversary. With over 1,500 offices and 50,000 real estate experts across 12 nations, the brand commemorates its past decade of prosperity and growth. The modern design features bold and lively colors, reinvigorating a brand that was established on the values of trust, reliability, honesty, and durability.
“Our refreshed look pays respect to our past and our core foundations of who we are as a brand and perfectly positions us for the exciting future ahead,” said Christy Budnick, CEO, Berkshire Hathaway HomeServices. “We are a brand that stands apart due to our guiding principles and commitment to excellence, and this contemporary new design aligns with our goals as we celebrate our 10-year anniversary later this year and begin a new decade in a pivotal time for real estate companies.”
The evolution of Berkshire Hathaway HomeServices’ style revolves around catering to the requirements of real estate professionals operating in a business that emphasizes both digital tools and personal connections. A fresh brand logo, updated color palette, and contemporary typography will be prominently featured worldwide, appearing in millions of marketing materials, digital impressions, and brand awareness campaigns each year. These materials will be proudly displayed on company and agent websites, business cards, marketing collateral, and social media platforms.
“The refresh of the Berkshire Hathaway HomeServices brand was a thoughtful and strategic undertaking that was executed with care and consideration,” said Wendy Durand, SVP, Global Marketing and Communications. “The re-envisioned identity will live beautifully in digital and traditional marketing spaces and incorporates an invigorated collection of colors and designs. Of course, we made sure to include Cabernet—our iconic hue that is distinguishable the world over.”
Berkshire Hathaway HomeServices’ Luxury Collection has debuted a fresh appearance. The Luxury Collection Specialists form a select group of real estate experts with an unparalleled portfolio of the world’s most stunning properties. The updated design exemplifies the characteristics that Luxury Collection Specialists embody in their work. It presents a contemporary yet timeless and refined look, epitomizing the essence of luxury.
“The new chapter for the Berkshire Hathaway HomeServices Luxury Collection had to reflect the high quality of properties and the unparalleled level of innovation and sophistication our Luxury Collection Specialists bring to their work every day,” said Laura Stace, VP, Global Luxury Marketing and Communications. “I am so proud to unveil an elegant new look for the Collection as our Specialists continue to raise the bar in the industry and provide expert service for those seeking or selling luxury homes. This initiative as whole has been a true testament to the strength and creativity to all at the Global Headquarters—working together for our incredible network.”
Berkshire Hathaway HomeServices and its franchisees will adopt the refreshed look and feel gradually, taking into account the project’s magnitude and scale, as well as environmental and economic considerations. This phased approach will ensure that the implementation is seamless, with minimal disruption to business operations.
As a responsible corporate citizen, Berkshire Hathaway HomeServices recognizes the importance of sustainable practices in its operations. Therefore, in the execution of this project, the company will prioritize environmentally friendly solutions, such as the use of eco-friendly materials and the reduction of waste. Additionally, the economic implications of the project will be carefully evaluated to ensure that it is financially viable and sustainable in the long run. By prioritizing environmental and economic considerations in this initiative, Berkshire Hathaway HomeServices demonstrates its commitment to responsible business practices while also delivering a refreshed look and feel for its brand.
How can Realty Cards help Berkshire Hathaway HomeService agents?
Updating the BHHS logo and brand identity can bring several benefits to your realty business. One of the significant advantages is that it can help to refresh your image and create a new perception of the brand in the minds of your clients. The modern, updated logo can help to attract a new audience, especially younger consumers who are more drawn to visually appealing and trendy designs. This can help your business to stay relevant in a constantly evolving real estate market and maintain your competitive edge.
Your personal brand identity can also communicate your business’s values and personality to your target audience. The updated BHHS brand can help to showcase the company’s growth and evolution over the last decade, highlighting its commitment to innovation and client satisfaction. This can create a sense of trust and credibility among consumers, as they see your company as one that is willing to adapt to changing market trends and customer needs. This will help to unify the company’s marketing and communication efforts, creating a consistent message across all platforms, and can lead to better brand recognition and increased brand loyalty among home buyers and sellers. With the new cohesive global brand identity, customers can easily identify BHHS agents and services, leading to increased customer retention and referral rates.
In addition to improving the company’s image and communication efforts, updating your brokerages marketing materials can also improve customer engagement. A fresh, updated look can create a sense of excitement and pride among agents, boosting their motivation to represent the company. It can also help to align agents’ understanding of the company’s values and goals, creating a shared sense of purpose and vision.
